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Privacy Policy

This Privacy Policy outlines how our website (referred to as the “Site” or “we”) gathers, utilises, and shares your Personal Information when you visit or make purchases through the Site.

Personal information we collect

Upon visiting the Site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and some of the cookies stored on your device. Additionally, while navigating the Site, we gather data about the specific web pages or products you view, the websites or search terms that directed you to the Site, and how you engage with the Site. We refer to this data collected automatically as “Device Information”. When mentioning “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

  • Device information

    • Purpose of collection: to ensure the accurate loading of the Site for you and to conduct analytics on Site usage to enhance our platform's performance.

    • Source of collection: Automatically collected when accessing our Site using cookies, log files, web beacons, tags, or pixels.

    • Disclosure for a business purpose: shared with our processor Wix and any other software used to enhance our business operations, including but not limited to sales channels, payment gateways, and shipping and fulfilment apps.

    • Personal Information collected: web browser version, IP address, time zone, cookie data, viewed sites or products, search terms, and Site interaction details.

  • Order information

    • Purpose of collection: to deliver products or services to you as per our contract, process your payment details, arrange shipment, provide invoices and/or order confirmations, communicate with you, screen orders for potential risks or fraudulent activities, and, in alignment with your preferences, offer information or advertising regarding our products or services.

    • Source of collection: collected directly from you.

    • Disclosure for a business purpose: shared with our processor Wix and any other software used to enhance our business operations, including but not limited to sales channels, payment gateways, and shipping and fulfilment apps.

    • Personal Information collected: name, billing and shipping addresses, payment details (including credit card numbers and accounts used for payment), email address, and phone number.

Text Marketing and notifications:

By subscribing to text notifications, you consent to receive recurring automated marketing messages at the provided phone number. Consent is not necessary for purchase. To unsubscribe, reply STOP. HELP for assistance. Standard message and data rates may apply. For more information, view our Privacy Policy and ToS.

Marketing data is collected

We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address provided above to request deletion.


How do we use your personal information? 

We use your personal Information to provide our services to you, including offering products for sale, processing payments, arranging shipment and fulfilment of your order, and keeping you informed about new products, services, and offers.

We generally use the Order Information we collect to fulfil any orders placed through the Site (including processing payment information, arranging shipment, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

 

- Communicate with you;

- Screen orders for potential risks or fraud; and

- Provide information or advertising regarding our products or services, in line with your preferences.

 

We utilise the Device Information that we collect to help screen for potential risks and fraud (specifically, your IP address) and, more broadly, to enhance and optimise our Site (for instance, by generating analytics on how customers browse and interact with the Site, and assessing the efficacy of our marketing and advertising campaigns).

Lawful basis

Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

 

• Your consent;

• Performance of the contract between you and the Site;

• Compliance with our legal obligations;

• To protect your vital interests;

• To perform a task carried out in the public interest;

• For our legitimate interests, provided they do not override your fundamental rights and freedoms.

Sharing your personal Information 

We share your Personal Information with third parties to assist us in utilising your Personal Information, as detailed above. For instance, we use Wix to power our online store. You can find more information about how Wix utilises your Personal Information [here](https://www.wix.com/manage/privacy-security-hub). We also use Google Analytics to understand how our customers use the Site. Further information on how Google uses your Personal Information can be found [here](https://www.google.com/intl/en/policies/privacy/). You can opt-out of Google Analytics [here](https://tools.google.com/dlpage/gaoptout).

 

Lastly, we may share your Personal Information to comply with applicable laws and regulations, respond to a lawful request for information, or to protect our rights.

Behavioural advertising 

As described, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For more information on how targeted advertising functions, visit the Network Advertising Initiative’s educational page [here](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).

 

You can opt out of targeted advertising through the following links:

 

- Facebook: [here](https://www.facebook.com/settings/?tab=ads)

- Google: [here](https://www.google.com/settings/ads/anonymous)

- Bing: [here](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)

- Amazon: [here](https://www.amazon.com/gp/help/customer/display.html?nodeId=201909010)

- LinkedIn: [here](https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out)

- Twitter: [here](https://twitter.com/personalization)

- Instagram: [here](https://www.instagram.com/about/legal/privacy/ad-settings/)

- Pinterest: [here](https://help.pinterest.com/en/articles/personalization-and-data)

- Snapchat: within the app settings

- TikTok: within the app settings

 

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal

[here](http://optout.aboutads.info/).

Data retention 

Upon placing an order through the Site, we retain your Personal Information for our records until you request its deletion. For more information on your right of erasure, refer to the ‘Your rights’ section.

Automatic decision-making

If you are an EEA resident, you have the right to object to processing based solely on automated decision-making (including profiling), especially when it legally affects you or has a significant impact. We MAY engage in fully automated decision-making with a legal or significant effect using customer data.

 

Our processor Wix employs limited automated decision-making to prevent fraud, which does not have a legal or significant effect on you.

 

Services incorporating automated decision-making include:

 

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a short duration.

• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a short duration.

Your rights 

GDPR - European residents have the right to access their personal information held by us and to request correction, updating, or deletion of their personal information. To exercise this right, contact us.

 

Furthermore, if you are a European resident, we note that we process your information to fulfil contracts with you or to pursue our legitimate business interests. Please note that your information will be transferred outside Europe, including to Canada and the United States. For more information on GDPR-compliant data transfers, refer to Wix’s GDPR Statement [here](https://support.wix.com/en/article/general-data-protection-regulation-gdpr).

 

CCPA - California residents have the right to access their Personal Information (also known as the ‘Right to Know’), to port it to a new service, and to request correction, updating, or erasure of their Personal Information. To exercise these rights, contact us.

 

To designate an authorised agent to submit these requests, contact us.


Cookies

Cookies are small data pieces stored on a site visitor's browser, commonly used to track selected settings and actions taken on a site.

 

We uses cookies for various reasons, including:

• Ensuring a great experience for visitors and customers.

• Identifying registered members (site users who registered).

• Monitoring and analysing Wix platform performance, operation, and effectiveness.

• Ensuring platform security and safety.

Types of Cookies

Most cookies initially placed on our website are categorised as essential cookies. However, given the ability to add multiple components, codes, third-party applications, etc., our website may include other cookie types, which may require specific settings.

 

Refer to the table below for the cookies we place on our site:

The duration of a cookie on your device depends on whether it is “persistent” or “session”. Session cookies last until browsing ends, while persistent cookies last until they expire or are deleted. Most cookies we use are persistent, lasting between 30 minutes and two years from download.

 

You can manage cookies in various ways. Note that removing or blocking cookies may affect your user experience, potentially making parts of our website inaccessible.

 

Most browsers accept cookies by default, but you can opt to accept or decline cookies through your browser controls. Instructions on how to modify browser settings or block, manage, or filter cookies can be found in your browser’s help file or on sites like www.allaboutcookies.org.

 

Blocking cookies may not fully prevent information sharing with third parties like advertising partners. To exercise your rights or opt-out of certain information uses by these parties, refer to instructions in the “Behavioural Advertising” section above.

Do not track 

Please be aware that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Changes 

We may update this privacy policy periodically to reflect changes in practices or for operational, legal, or regulatory reasons.

Complaints

To lodge a complaint, contact us via email or mail using the details provided under “Support”.

If unsatisfied with our response to your complaint, you have the right to lodge it with the relevant data protection authority. Contact your local data protection authority or our supervisory authority [here](https://ico.org.uk/make-a-complaint/).

Email: hello@inuvo.co.uk

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